I don’t usually write much on plus size fashion news, but think this is definitely worth sharing…
H&M+ has finally launched in the US!
H&M’s BIB (Big is Beautiful) line was recently revamped to HM+ and launched in the US! The line will include styles in sizes 14-24, and only be carried in select stores. (EDIT* You CAN in fact search online which stores will have it! Their store locator has a dropdown where you can filter which categories you want to search for.) I’m also expecting it to be available online when their US online shopping website launches in the fall.
In their own words, “Following the success of last year’s Inclusive collection, H&M was inspired to extend parts of the main line to include all sizes. So this Spring, H&M+ makes its debut – bright, colorful and stylish pieces that go effortlessly with your everyday wardrobe. Some of our favorite items include a silky color-blocked pink blouse, striped tunics and a versatile navy parka. With H&M+, we want to celebrate every confident and fashionable woman around the world!”
Here a few items that H&M has indicated will be included in their plus size line: